Rentrak's OnDemand Essentials® is a Web-based, near real-time reporting system that provides clients with instant access to the crucial information needed to track on demand content, trends, consumer behavior and more. Capturing actual transactional data, ODE allows content providers and operators to instantly utilize crucial information pertaining to their unique business needs. Through a secure, browser-based application, ODE users have access to current and historical market-level and individual content performance.
The steady rise of on demand television began in 2003. As substantial gains were made in the deployment of high-definition television (HDTV), video on demand (VOD), digital cable and other advanced services, the digital television transition quickly leapt forward. Today, approximately 36 million homes and 89% of all digital television households have access to some type of on demand service. In turn, VOD is increasingly gaining the attention of consumers and business providers alike; as more customers find the value in watching on demand programming, revenue generating opportunities including transactional and advertising sales continue to grow.
In 2005, Rentrak responded to the need for accurate and reliable VOD information with the launch of our OnDemand Essentials service. Three years later, with access to data from approximately 54 million set-top boxes, OnDemand Essentials has processed an estimated 10 billion transactions.
More information about OnDemand Essentials.