For decision makers in the motion picture industry, having access to timely, accurate box office performance figures is imperative. In the early days of theatrical box office tracking, results were collected by large call centers where employees worked through the night gathering figures from individual theatres across the nation. These figures, collected theatre by theatre, were computed and reported to studios the following morning, leaving the client eagerly waiting for crucial, decision-making information.
Over time, as technological innovations continued to abound, so did Rentrak's lineup of services. In 2003, Rentrak entered the theatrical market, introducing an important advancement in box office tracking: real-time reporting. Applying the architecture already in place for our innovative home entertainment services, Rentrak revolutionized the way box office numbers would be aggregated and distributed from that point forward.
Rentrak's innovative technology has granted entertainment industry representatives, for the first time, immediate access to hard data directly from the box office. With Rentrak's information management software, users are given a virtual, omniscient view of the global theatrical market. Today, clients around the world are able to compare real-time box office sales from one city to another simply by logging into Rentrak.
Studio executives need to know the box office gross for their films across various locations and timeframes; they need to be privy to revenue projections every hour of the week. Theatre owners need updates on the performance for every film playing in their theatre chain. Rentrak has made all this possible in ways never before available. The competitive advantage our technology gives both studios and theatres by granting them access to this type of invaluable, instant information is immeasurable. It's all part of Rentrak's goal to become the world's number one source of performance data, at the box office and beyond.
