For Mobile TV Essentials™, Rentrak has leveraged our linear processing engine developed specifically to process, manage and store linear TV viewership.
With Mobile TV Essentials currently under active development, Rentrak has announced the first market trial with Hiwire™*. Rentrak's Mobile TV Essentials products, which incorporate a special module customized to integrate into Hiwire's mobile usage monitoring platform, were developed in collaboration with Hiwire; its partners including SES Americom, RRD USA and others; as well as traditional entertainment industry experts. At the completion of the joint trial period, which began in summer 2007, the products will be refined. This collaboration will establish a mobile TV reporting standard that could satisfy mobile reporting needs industry-wide.
As part of the joint trial, Rentrak has ingested anonymous mobile TV viewing data from Hiwire to provide a Web-based statistical reporting service, and will serve as Hiwire's primary data analytics and third-party verification provider, delivering audience viewing metrics (e.g. total viewers) of linear video programming and linear video advertising watched on mobile phones.
*Hiwire specializes in delivery of mobile TV entertainment and is a subsidiary of Aloha Partners, the largest owner of 700 MHz spectrum in the US.
