Home entertainment retail activity is monitored through Rentrak's Retail Essentials® intelligence application, which measures weekly consumer sales activity and grosses on standard DVD and Blu-ray Disc formats. With our in-depth knowledge of retailers' needs and the power of our Essentials software, Rentrak has extended our tracking, analysis and reporting functions to fit a broad range of businesses. Just 72 hours after the close of each business week, Retail Essentials delivers U.S. home entertainment sell-through data broken down by title, format, category, genre, TV market and more. No other service provides faster access to this in-depth market intelligence and no other service provides a weekly estimation of national consumer home entertainment spending.
Rentrak's Retail Essentials services (including the Promotional Monitor ad-tracking service, which is also available on an individual subscription basis) provide an unparalleled perspective into the home entertainment retail environment. Through Retail Essentials, transactions are tracked and delivered in near real-time, providing retailers with the detailed consumer behavior insight that improves product selection, budgeting, market share, inventory management and media planning, all translating into a superior bottom line.
